It's Still The Economy

From the dueling ads and press releases fired off by the Christie and Corzine cmapaigns, it was beginning to look as though the remainder of the NJ gubernatorial campaign was going to be about mammograms. The Corzine camp raised the subject and suddenly the Christie camp seemed to be playing defense and getting off message.

Wisely, the Christie team has focused the campaign back on the economy with this press release:

Hard Working New Jersey Women Struggling Thanks to Jon Corzine's Failed Economy

Poverty Among Women in New Jersey...

In 2007, 28% of New Jersey single mothers with children under 18 years old lived in poverty. (U.S. Census Bureau, American Community Survey, 2007)
35% of New Jersey single mothers with children under 5 years old lived in poverty. (U.S. Census Bureau, American Community Survey, 2007)

Unemployment Among Women in New Jersey...

In July 2008, 55,100 women were unemployed in New Jersey. In July 2009, 86,800 women were unemployed - a 57.7% increase.
(New Jersey Department of Labor and Workforce Development, "Economic Indicators," August 2009)


Health Insurance Coverage Among Women in New Jersey...

16% of all New Jersey women were uninsured in 2007. (U.S. Census Bureau, American Community Survey, 2007)


Home Ownership Among Women in New Jersey...

18.9% of New Jersey's single women owned their own home, compared to 23.4% nationally and 33.5% of single New Jersey men. (U.S. Census Bureau, American Community Survey, 2007)

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Both sides seem to be playing exclusively to the women's vote. Perhaps they have polling data to suggest that is where the race will be won or lost.